Goodwill Industries, through the power of work, will enhance the quality and dignity of life for individuals, families and communities. We will strive to overcome barriers to opportunity for people in need and facilitate empowerment, self-help and service.

Vision:
We at Goodwill Industries will be satisfied only when every person in the communities we serve has the opportunity to achieve full potential as an individual and to participate and contribute in all aspects of a productive life.

Goodwill Industries values:

• Recognition that the people we serve are at the center of our mission, coming first in everything we do
• Respect for the individuals we serve and their right of choice
• Empowerment of the individual (a hand-up, not a handout)
• The Power of Work
• Quality and variety of service
• Thinking globally and acting locally
• Collaboration and working in partnerships
• Stewardship, financial responsibility and efficient use of resources
• Honesty and integrity
• Developing and sharing best practices and innovation
• Diversity
• Heritage
• Volunteerism